DISinformation Explosion - Fight On

"As detailed in the Mueller report – but widely known before – in the lead-up to the 2016 presidential election in the United States, the Russian government (via a group called the Internet Research Agency) engaged in large-scale efforts to influence voters, and to polarise the US public. In the wake of this campaign, social-media sites and research groups have scrambled to protect the US public from misinformation on social media.

Twitter, for example, has employed algorithms aimed at identifying bots and shutting down shady accounts. By their accounts, they have recently rid Twitter of 1 million such accounts per day. But when Twitter gets smarter, so do the bots. A recent report noted a new bot network on Twitter specially designed to outwit detection algorithms. (Another new trend – pernicious actors hijacking real accounts.)

What is important to recognise about such a situation is that whatever tactics are working now won’t work for long. The other side will adapt. In particular, we cannot expect to be able to put a set of detection algorithms in place and be done with it. Whatever efforts social-media sites make to root out pernicious actors will regularly become obsolete.

The same is true for our individual attempts to identify and avoid misinformation. Since the 2016 US election, ‘fake news’ has been widely discussed and analysed. And many social-media users have become more savvy about identifying sites mimicking traditional news sources. But the same users might not be as savvy, for example, about sleek conspiracy theory videos going viral on YouTube, or about deep fakes – expertly altered images and videos.

What makes this problem particularly thorny is that internet media changes at dizzying speed. When the radio was first invented, as a new form of media, it was subject to misinformation. But regulators quickly adapted, managing, for the most part, to subdue such attempts. Today, even as Facebook fights Russian meddling, WhatsApp has become host to rampant misinformation in India, leading to the deaths of 31 people in rumour-fuelled mob attacks over two years."

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"Participating in an informational arms race is exhausting, but sometimes there are no good alternatives. Public misinformation has serious consequences. For this reason, we should be devoting the same level of resources to fighting misinformation that interest groups are devoting to producing it. All social-media sites need dedicated teams of researchers whose full-time jobs are to hunt down and combat new kinds of misinformation attempts."

https://aeon.co/ideas/the-information-arms-race-cant-be-won-but-we-have-to-keep-fighting